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The Philosophy of Natural Selling
Selling is an innate human behavior developed through early life experiences. Traditional sales training often replaces these instinctive actions with learned behaviors that can feel unnatural and be less effective. Rather than seeking "sales superstars," organizations should focus on harnessing the inherent persuasive abilities of their team members. Service vs. Retail Sales There is a fundamental difference between retail "wants" and service "needs." In the service ind

Rusty Markland
Apr 101 min read


The Chemistry of Concern
Creating the Chemistry of Concern Rusty Markland Human behavior is extensively monitored daily through diverse methodologies, including voice mining, data analysis, tracking of personal internet search activity, consumer profiling, and mapping of cognitive processes via routine algorithmic interactions. In the corporate environment, this surveillance serves as a critical mechanism for identifying

Rusty Markland
Feb 244 min read


What Pesticides are Pet and Child Friendly?
Friendly Pesticides??? REALLY??? In my capacity as a technical director for a prominent pest control company for over three decades, I routinely encounter the phrase "child and pet friendly" when reviewing literature and labeling for certain pesticide products. This lexicon is used by virtually every company and appears on nearly all pesticide packaging available in retail hardware stores and online. To any professional with specialized training, the simultaneous app

Rusty Markland
Feb 202 min read


Myopia, The Prison of Excuses
Get Out of Jail Card When successful enterprises encounter challenges in maintaining expansion, particularly within the service industry, the primary cause often resides in upper- and middle-management being restricted by the Prison of Myopia . Time constitutes a dynamic and diminishing resource; consequently, strategies that were effective previously may no longer be applicable. Rather than attempting to preserve the past, management should focus on the present by implementi

Rusty Markland
Feb 202 min read


Understanding the Complexity of Personality and How it Effects Production
It's NOT that simple... Personality traits demonstrably influence production across all industries. The process of discerning an individual's personality is more intricate than commonly assumed. For instance, in evaluating an employee who exhibits either optimism or pessimism, there is a tendency to presume that the optimistic individual will yield superior production. This is an instance of conflating a "positive" disposition with positive performance, based solely on the de

Rusty Markland
Feb 203 min read


"Dichotomizing"The "Art" of Sales
One-Size does NOT fit all in the Sales Training Industry If one accepts the premise that all human interaction involves an element of salesmanship, then the discipline of sales is multifaceted and perhaps less complex than commonly perceived. Effective sales training cannot be a universal, "one-size-fits-all" approach. Every sector, from large corporations and small businesses to political spheres, medical practices, and fundamental human relationships, relies upon the abil

Rusty Markland
Feb 204 min read


Building An Economy of Trust in the Service Industry
In preceding eras, service providers enjoyed an economy of trust predicated upon reputation, personal recommendations, and the caliber of their workmanship. The world was less vast, communities were more cohesive, and the service provider was often a neighbor, acquaintance, or family member. As the nation expanded, public demands increased, and over time, a pervasive suspicion of corporations and private salespeople intensified. Numerous segments of the populace were not mere

Rusty Markland
Feb 203 min read
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